likes don't pay rent. a one-page report built around leads, revenue and roas, and the four numbers we refuse to hide behind.
every founder has received the deck. forty-seven slides, a chart on every one, impressions up, reach up, engagement up, and somewhere around slide thirty a line about leads that does not quite say whether the money worked. we have a rule: if it does not fit on one page, we have failed at reporting, not succeeded at working.
the numbers your cfo cares about
likes don't pay rent. we report on leads, revenue and return on ad spend, because those are the numbers a business actually runs on. everything else is a diagnostic, useful to us when something breaks, not a result to celebrate.
- what we spent
- what came back, in leads and in revenue
- what that cost per result, and how it moved
- what we are changing next week, and why
“if a report needs a dictionary, it's a bad report.”
awareness is measurable too
"brand awareness" with no number attached is how budgets disappear. awareness can be measured: branded search, direct traffic, recall in sales conversations, cost to reach the right audience. if a campaign exists to build awareness, it gets a number and a deadline like everything else.
saying when ads aren't the answer
sometimes the funnel is broken, not the traffic. a slow landing page, a form nobody completes, a sales team that calls back on day three. a good report says so plainly, even when the honest answer is to spend less on ads until the leak is fixed.
what a weekly report from us looks like
one page. the four numbers above, the trend against last week and last month, one paragraph in plain english about what happened, and a short list of what we are doing next. hinglish friendly. if you have a question, you message the person who ran the campaign, not an account manager.
founder of rapchik media. 8+ years scaling 30+ brands across india and the us, from agri-drones to a us job portal. strategy and execution, same brain.
