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the rapchik journal

notes fromthe war room.

how the numbers actually moved. playbooks, teardowns and the occasional rant, written by the people who ran the campaigns.

red light threads converging into a dense knot on black
latest · playbook
6 oct 2026 · 2 min read

why we don't send 47-slide reports

likes don't pay rent. a one-page report built around leads, revenue and roas, and the four numbers we refuse to hide behind.

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a job seeker at a laptop at night with resumes flying off the deskbehind the build
2 oct 2026 · 2 min read

one application, every job portal: building think labs before ai was a buzzword

in 2019 we designed, built and marketed a saas that let us job seekers apply everywhere with a single application. here is what building product and marketing together taught us.

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young badminton player mid-smash on an academy courtai automation
25 sept 2026 · 2 min read

the 2am sales team: what happens when an ai agent answers your whatsapp leads

click-to-whatsapp ads were bringing in leads faster than humans could reply. so we built an agent that greets, qualifies and books trials in seconds.

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agricultural spraying drone flying low over farmland at dawncase study
18 sept 2026 · 3 min read

how ₹25 lakhs became ₹8.7 crores: the marut drones playbook

a b2b agri-drone brand, zero digital presence, 13 states and a product farmers had never bought online. here is the machine we built, piece by piece.

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