real estate landing page anatomy for india (2026), with a rera block template
puneetraj chavanfounder, rapchik media12 nov 2026 · 11 min read
a property page is an advertisement under rera, so every section has a legal floor as well as a conversion job. here is the anatomy we build for indian project pages, a rera block template by state, and the checks to run before spend goes live.
in this article10 sections
- 01real estate landing page anatomy: which sections, in what order?
- 02rera landing page requirements: what does the act itself ask of the page?
- 03the rera block template: what does each state authority ask for?
- 04property landing page hero and price: what can the first screen say?
- 05floor plans, location, amenities and possession: how honest does each need to be?
- 06real estate landing page design: how should the form and site-visit booking work?
- 07real estate lead generation india: one page per project, configuration or audience?
- 08mistakes we see on indian property landing pages
- 09the pre-launch checklist for a real estate landing page
- 10who wrote this, how and why
our landing page design guide gives the short version of this layout, and the landing page for lead generation pillar covers speed, tracking and the scorecard. this post goes one level deeper on the real estate landing page: what each section must say, the rera block by state, and our pre-launch checks. this is general information, not legal advice.
- section 11(2) of the rera act, 2016 requires every advertisement or prospectus to show the authority's website and the registration number prominently (rera act, india code).
- maharera order 46c/2025 of 8 april 2025 added a qr code and a font-size rule, with fines reported at ₹10,000 to ₹50,000 per violation (maharera orders).
- a blurred qr code can count as no disclosure. maharera fined an akola promoter ₹10,000 for one, as reported by supreme today.
- for lodha developers, our digital programme sold 45 flats, 100% attributed to digital, at 3.8x the industry average conversion rate.
real estate landing page anatomy: which sections, in what order?
a real estate landing page should run in the order buyers ask: what and where, is it registered, how big, how much, what it looks like, how far from what i need, when i get keys, who is building it, and how i visit. thirteen sections cover that, and each has a conversion job and a legal floor.
for one developer we work with, average time-to-lead was 18 days, so the page must work as a reference buyers return to. for lodha developers, our programme sold 45 flats with sales 100% attributed to digital, at 3.8x the industry average conversion rate. we credit the whole programme, not any single page element.
the wireframe, top to bottom on a phone:
| section | what it shows | legal floor |
|---|---|---|
| hero | project name, locality, configurations, starting price | registered project only |
| rera block | registration number, authority website, qr code | section 11(2) plus state orders |
| carpet area | carpet area per configuration | section 2(k) definition |
| price and inclusions | starting price, what it includes, what is extra | no drip pricing (ccpa 2023) |
| floor plans | unit plans and master plan, open to view | must match sanctioned plans |
| location | map and distances in kilometres | no travel times in tamil nadu, as reported |
| amenities | only what is in the approved plan | section 12 on false ads |
| construction status | stage and dated site photos | matches portal updates |
| possession | completion date as declared | section 4(2)(l)(c) |
| developer | promoter name, address, delivered projects | promoter details, per tnrera |
| site visit | slot picker or callback | the main action |
| form | name, mobile, budget, configuration, timeline | dpdp notice and consent |
| disclaimer footer | artist's impression note, rera block, privacy notice | no vague "t&c apply" |
rera landing page requirements: what does the act itself ask of the page?
the rera act sets five rules that touch a property landing page: register before you advertise, show the registration number and authority website, state carpet area as the act defines it, never mislead, and keep the declared completion date honest. states add placement, qr codes and font sizes on top.
harera gurugram's direction names website advertisements explicitly (haryana rera), so a landing page is an ad. our marketing compliance checklist covers the state basics; here is how the act maps to the page.
| section of the rera act | what it says, in short | where it shows on the page |
|---|---|---|
| section 3 | no advertising or selling before registration | no "pre-launch" pages for unregistered phases |
| section 11(2) | registration number and authority website, prominently, on every ad | the rera block |
| section 2(k) | carpet area is net usable floor area, excluding external walls, service shafts, and exclusive balcony, verandah and open terrace | carpet area table |
| section 4(2)(l)(c) | the promoter declares the time within which the project will be completed | possession line |
| section 12 | a buyer who loses money relying on a false ad is owed compensation, or can withdraw with a refund and interest | amenities, images, distances |
| section 61 | up to 5% of the estimated project cost for other contraventions | why a missing block is expensive |
as reported by khurana & khurana, haryana rera directed a promoter to withdraw brochures showing facilities outside the approved plan. this is general information, not legal advice.
the rera block template: what does each state authority ask for?
build one rera block and reuse it everywhere: project name as registered, registration number, the authority's website, the project qr code and the promoter's name. place it top right of the hero and repeat it in the footer, in type no smaller than your phone number. that meets the strictest state rules we found.
the block, as we specify it to designers:
- project name as registered, including phase or wing; one brand can cover several registrations.
- registration number, copied from the certificate, not retyped.
- authority website as text, such as maharera.maharashtra.gov.in.
- qr code downloaded from the authority portal for that registration.
- promoter name, plus the agent's registration number if a channel partner runs the page.
- size: number and website at least as large as the biggest contact detail.
two phases need two blocks. what each authority adds, as of 12 november 2026:
| authority | what it adds to section 11(2) | source |
|---|---|---|
| maharera | number, website and qr code top right; number and website at least as large as the largest contact font | order 46c/2025, as reported by complinity |
| harera gurugram | number and website in bold, top right; website ads included | official direction |
| up rera | number and portal top right, inside the ad frame; qr code, launch date and collection account details | as reported by livelaw; up rera certificate |
| tnrera | number, qr code and website on all media; promoter details; no vague disclaimers or travel times | 1 july 2025 order, as reported by mondaq |
| gujrera | number, website and qr code on ads and brochures | as reported by real estate law journal |
| k-rera (kerala) | qr code with number and website on every ad | 2023 order, as reported by realty plus |
we read most state rules through legal and press summaries, so check your authority's orders page before launch. this is general information, not legal advice.
maharera qr code: how do you get it right on a web page?
the maharera qr code opens the project's page on the maharera portal, so a buyer can check registration in one scan. two enforcement points matter online, both as reported. a blurred qr code and number drew a ₹10,000 fine (supreme today), and maharera has said small or low-cost ads are not exempt (outlook money). export it as svg, never a screenshot, and test it on two phones.
property landing page hero and price: what can the first screen say?
the first screen of a property landing page should show the project name, locality, configurations and a starting price tied to carpet area, beside the rera block and one button. say what the starting price includes in the same view. a headline price that grows on the next screen loses a family's trust fast.
the ccpa's 2023 dark patterns guidelines ban drip pricing and bait and switch, as our compliance guide sets out. so "from ₹89 lakh" must be a real unit on sale at that price, and the line under it must say what is extra. an illustrative example, with made-up numbers:
| line on the page | weak version | clear version (illustrative example) |
|---|---|---|
| price | "starting ₹89 l*" | "2 bhk from ₹89 lakh for 640 sq ft carpet" |
| inclusions | "*t&c apply" | "includes car park. stamp duty, registration and gst extra" |
| offer | "hurry, limited period" | "10:90 plan on bookings until 31 december 2026" |
| area | "1,050 sq ft", unlabelled | "640 sq ft carpet area, as per rera" |
as reported by square feat india, a maharera order of 4 august 2026 held that the registered agreement outweighed an advertised carpet area, so page and agreement must match.
floor plans, location, amenities and possession: how honest does each need to be?
every claim below the fold must match the registered plans. floor plans show carpet area per unit, distances are in kilometres by road, amenities are only those in the approved plan, and possession is the completion date on the rera portal. section 12 makes the promoter liable for loss from a misleading ad.
- floor plans: open, not behind a form, which fills the crm with people who wanted a pdf. label renders "artist's impression" on the image.
- location: "4.2 km to the metro station by road", with the source named. tnrera bars travel-time claims, as reported by mondaq, and we use kilometres in every state so one template works everywhere.
- amenities: only what the sanctioned plan includes. a planned metro line is someone else's promise; name who announced it.
- construction status: dated site photos, never ahead of the promoter's quarterly updates on the rera portal.
- possession: the completion date declared under section 4(2)(l)(c). an earlier target can sit beside it, labelled as a target.
- developer credibility: promoter name and delivered projects with their rera numbers. a finished building beats a logo wall.
real estate landing page design: how should the form and site-visit booking work?
design the form for a site visit, not a download. ask for name, mobile, configuration, budget band and buying timeline as buttons, verify the number with an otp, offer whatsapp beside the form, and offer a visit slot on the thank-you page. add a one-purpose consent line. judge the page on cost per site visit.
the field rules are in our landing page design guide; property adds three things.
- phone verification: an otp before submit, or a 10-digit check plus a whatsapp confirmation after.
- whatsapp: a click-to-chat button pre-filled with project and source. confirmations sent as utility templates are priced differently from marketing ones, as our whatsapp business api pricing guide explains.
- site-visit slot: weekend slots on the thank-you page, confirmed on whatsapp with a location pin.
our starting consent line: "we'll use your name and number to call or whatsapp you about [project name]," with a linked notice and a separate unticked box for other projects. dpdp notice and consent duties apply from 13 may 2027. this is general information, not legal advice.
send qualified lead, visit booked and visit done back to meta and google from the crm, as our conversion tracking guide describes. running instant forms too? our lead generation ads guide shows how to compare them fairly.
real estate lead generation india: one page per project, configuration or audience?
start with one page per registered project. split by configuration only when budgets differ so much that one price block can't serve both, and by audience only when the reason to buy differs, such as nri buyers. every split page needs its own full rera block and its own campaign, so you can read cost per site visit.
| situation | build | why |
|---|---|---|
| one phase, 2 and 3 bhk in a close price band | one page per project | one block, one story, enough data |
| 2 bhk at ₹90 lakh and 4 bhk at ₹3 crore | one page per configuration | different buyers and ads |
| nri buyers alongside local families | one page per audience | remittance, power of attorney, video visits |
| two phases with two registrations | one page per registration | each needs its own number and qr code |
| small daily budget across the project | one page, with sections | splitting starves each page of data |
if you want the developer's guides cited in ai answers, that work belongs on content pages, not the project page, as our generative engine optimization guide explains.
mistakes we see on indian property landing pages
the costly mistakes are a rera block hidden in the footer, a blurred qr code, unlabelled super built-up area, travel times and a starting price no unit matches. each is a legal risk, a trust leak or both, and every one of them is cheap to fix before launch.
| mistake | why it hurts | fix |
|---|---|---|
| rera block in the footer only | fails top-right rules in several states | top right of the hero, repeated in the footer |
| qr code as a compressed screenshot | blurred disclosure fined in maharashtra, as reported | svg from the portal, tested |
| "1,050 sq ft" with no label | not carpet area; invites disputes | carpet area first, labelled |
| "10 minutes from the airport" | barred in tamil nadu, as reported | kilometres by road |
| "from ₹89 lakh" with no such unit | bait and switch under ccpa guidelines | a named unit at that price |
the pre-launch checklist for a real estate landing page
before spend goes live, check the page against the rera certificate, then against a phone. every number should match the portal, every claim the approved plans, and a test lead should reach the crm and get a whatsapp confirmation and a call. save dated screenshots of the live page.
- registration: project name, phase and number match the certificate exactly.
- rera block: top right and in the footer, website as text, number at least as large as the phone number.
- qr code: from the portal, sharp at 390 px, opens the right project.
- area and price: carpet area matches the agreement; each starting price is a real unit with extras stated.
- claims: plans, amenities and distances match approved documents; renders labelled; no travel times.
- possession and developer: portal date shown; promoter details as registered.
- form and tracking: otp, whatsapp, one-purpose consent, hidden utms and click ids, visit events from the crm.
- records: dated screenshots, and the promoter's legal sign-off.
who wrote this, how and why
who: puneetraj chavan, founder of rapchik media, with 8+ years running performance marketing and automation for 30+ brands across india and the us.
how: sources were checked on 12 november 2026. the rera act and the haryana direction were read on official sites; most state orders were read through legal and press summaries and are marked "as reported". platform- or vendor-reported figures were not independently audited. the price block is an illustrative example.
why: developers kept sending us pages that broke a state rule on the first screen.
- official: rera act on india code · harera gurugram direction · maharera orders · up rera certificate
- state rules: complinity · mondaq · livelaw · real estate law journal · realty plus
- enforcement: supreme today · outlook money · square feat india · khurana & khurana
want a project page that books site visits and passes a rera check? see our services, our work, or talk to us.
founder of rapchik media. 8+ years scaling 30+ brands across india and the us, from agri-drones to a us job portal. strategy and execution, same brain.
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